With Apple's WWDC in full force here in San Francisco, we're taking this chance to look at the new multi-channel, multi-device and million-API world and ask ourselves: WWSJD? Here are three lessons we've gleaned from Jobs on thriving in the age of APIs:  

With the launch of iAd, Apple's new mobile advertising platform, Apple acknowledges the vital link between platform success and helping developers pay the bills- “People are using apps way more than they are using search,” said Jobs on the D8 stage last week, “So if you want to make developers more money, you’ve got to get the ads into apps.”

If you want your API to be successful, you have to make your devs successful. Enabling developer success means offering a reliable, flexible and open service; exposing valuable resources; promoting the applications they build; and providing easy tools and routes to monetization. 

Since the iPad was launched only a few short months ago, over 35 million apps have been downloaded to it. As Jobs pointed out at D8, "The transformation of PC to new form factors like the tablet is going to make some people uneasy because the PC has taken us a long ways... we like to talk about the post-PC era, but it’s uncomfortable.” Uncomfortable or not, it's here. The beautiful thing about APIs is that they let you serve multiple devices, multiple platforms and a dizzying array of apps- doing a lot of the hard work for you in the post-PC world. 

Jobs disrupted the mobile industry forever, and not just by offering a new kind of hardware- the iPhone- but by providing a new platform where innovation and resources could be fed into applications by open APIs from companies and developers all over the world. Look at your industry and think how it could be disrupted by more openness and innovation through APIs- who knows, maybe you'll be the new Jobs of your field.