Winning with APIs and the Advent of the NFL’s West Coast Offense »

Joe Montana and Bill Walsh made it legendary in the 1980s, and today The West Coast Offense still stands as one of the most successful and innovative strategies in the history of football. We've talked about what football has to do with APIs on the blog before. On January 27th at 11:00 am PT / 2:00 pm PT, we're holding a free webinar in partnership with Credera to explore this topic more. 

The West Coast Offense leveraged existing assets in new ways to bring its players fame and fortune, much like today's retail and ecommerce companies are innovating to win with APIs. This webinar will give an introduction to using APIs to reach new channels and device platforms, generate revenue through partnerships, stimulate third-party innovation, super-charge affiliate strategies and succeed in the new mobile, multichannel web. And of course - what football has to do with it all. You can register here. 

We'll discuss: 

• What is an API and what it means for your business team and your tech team 
• API champions and case studies of companies succeeding with APIs in the new web economy
• Reaching the mobile and multichannel web by opening up to partners, developers and affiliates 
• Driving third-party innovation and rapid development with a successful API strategy 
• Building an API roadmap from concept to implementation
• Device strategies for reaching the thousands of new mobile and connected device platforms  
• Combining mobile, social and ecommerce to turbocharge your business 
• Leveraging existing assets to find new revenue sources and impact your bottom line with APIs

Hit us a note on Twitter with your questions!