Developers Hate Marketing: Launching and marketing your API »

Once you build your API, will developers come?

We've picked up some good stuff from our customers on this topic, many of which we've posted as developer adoption best practices on this blog.

So today we've rolled these in a new whitepaper with our friends at Evolved Media  - Developers Hate Marketing:  Attracting Developers to your API.  

Topics include some thoughts on:

• what do developers expect?
• do's and don'ts in launching your API
• patterns in successful developer programs

You can find it here, we'd love to hear what you think.