Getty Images is one of the world’s leading global digital content marketplaces for licensing still imagery, video and music content. Getty Images is a critical intermediary between content providers and content consumers.
Sarah Phillips, director of program management at Getty Images, and Jack Grimm, director of application development, discussed Getty Images Connect and how since they introduced their API, they're seeing new revenue in markets they couldn't have touched before and better customer retention in markets where they were already the predominant player.
Surendra Pamidi, enterprise architect for Cars.com Mobile, describes how Cars.com is relying on APIs to support multi-channel access, empower the developer community to deliver rich and engaging automotive-related experiences to their users, and provide new opportunities for business-to-business partnering and integration.
mBlox helps brands, agencies and developers engage customers on mobile devices anytime and nearly anywhere. Its network of 800 mobile operators around the world enables businesses to engage five billion consumers. mBlox makes it easy to use interactive text message campaigns, push notifications and geo-location in order to drive revenue, lifetime value and ROI.
Puneet Goel, mBlox senior product manager, explained to Apigee how APIs have played a critical role in enabling mBlox’s new online marketing channel for engaging a new market of customers and developers.
Twitter seems like a very simple app on the surface. 140 characters, users following users - building an app like that should be easy, right? It is - until you start to look under the hood. A quick examination reveals that there are a number of fairly complex features that need to be implemented on the back end: user management, activity streams, support for connections (users following users), and all of this packaged up in a nice, easy-to-use API.
Infogroup Targeting Solutions is the leading provider of analytically driven consumer and business data and database marketing solutions for increasing sales and customer loyalty. While the company had been using SOAP-based APIs internally for many years, they recently introduced their first open API built as a RESTful Web service.
Brandi Johansen, director of product management at Infogroup, has been behind Infogroup's API project and their new developer portal. She articulates how and why Infogroup adopted a new API strategy.
Walgreens is the largest drugstore chain in the United States, operating more than 7,900 drugstores across the country. Each day, Walgreens provides nearly 6 million customers with convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. In July, 2012, Walgreens built on its tradition of technology innovation with the introduction of its first open API, QuickPrints.
We spoke to Joe Rago, senior product manager for Walgreens Mobile, about Walgreens' foray into open APIs with QuickPrints and their vision to "put an API around our stores."
XO Group Inc., formerly The Knot Inc., is a lifestage media and technology company dedicated to providing information, products, and services to couples planning their weddings and future lives together. Trading on the NYSE under "XOXO", the XO Group's flagship brand is The Knot, the Internet’s most-trafficked one-stop wedding planning solution. Other brands include: The Nest, The Bump, WeddingChannel, and GiftRegistry360.com.
Jason Sirota, XO Group’s chief architect spoke with Apigee about how XO Group is using APIs to simplify the architecture and integration of their internal systems as well as expand reach to their trusted partners.