The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners.
Most companies realize this revolution is underway in one sense or another. Some have embraced digital transformation and adopted it as core to their businesses. These companies are already benefiting from newfound agility, efficiency, customer satisfaction, and revenue streams.
Yet many aren’t there yet. Some are unsure of how to get started. Other companies have dabbled with pilot projects and are thinking seriously about digital transformation, but haven’t figured out how to make digital strategies flow throughout their business.
Wherever your business is on the digital path, our new eBook, "Digital Transformation: Getting in Shape for the Digital World," outlines strategies you can follow and real steps you can take to prepare for the future.
Please download a PDF, Kindle, or iOS version of this eBook. If you'd like to explore or discuss different topics and perspectives around digital transformation, please visit the Apigee Community and check out the Apigee Institute research.