Thanksgiving 2013 is a week away and leading retailers are working overtime to prepare for battle on Black Friday and Cyber Monday (the biggest shopping days of the year in the U.S.).
Today’s savvy shoppers are carrying their favorite retail stores in their pockets, doing more and more business on mobile devices, and making buying decisions that are increasingly informed through social networks. In her annual Internet trends report for 2012, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, assessed that purchases via mobile phones and tablets represented 24% of online shopping on Black Friday 2012, versus 6% in 2010.
Beyond preparing for peak season in the U.S., beyond what Black Friday 2013 has in store for retailers, the influence of mobile end-user computing, social and business networking, an explosion in data, and new forms of competition puts leading retailers all over the world on the defensive.
The content of Are You Where Your Customers Are? is based on Apigee's work with leading retailers to strategize and build digital value chains, which augment or replace the physical and Web-based value chains used to connect customers, partners, and employees. Inside you’ll find information about the changing landscape for retailers and the capabilities needed to effect the successful transformation of a retail business to better engage with customers, partners, and employees and lead in a mobile world.
If you own a digital transformation or mobility program for retail, this eBook will give you the ammunition you need to meet the challenge of the digital world head-on, answer questions about apps, data, and APIs, and create your own roadmap.