My favorite Superbowl ad was for Vizio HDTV - it was great to see about a dozen leading Web APIs showcased right up there with Beyonce.
Yesterday Michael Zimablist posted on the New York Times Bits blog about how the NYT’s content must now support a growing range of devices like the Vizio, from web-connected printers to mobile apps to the new iPad.
And the Wall Street Journal's Martin Peers asks if the iPad’s e-book store is the new model for the television industry, citing how Netflix is streaming to over 50 different devices to build new audience. Blockbuster is pursuing a similar strategy to deliver it’s movies to “nearly every connected device.”
So the rush is on… just like a decade ago when companies scrambled for a ‘www’ address, companies today are rushing to create APIs - making their data and services available to execute a multi-channel, multi-device strategy.
Next: what are some considerations for your API in supporting an ever-expanding number of devices?