44% say they would delete a mobile app immediately if it didn’t perform as expected; Performance is reported to be especially important for banking (74%) and maps (63%) apps
Mobile apps are transforming the way we all live, work and play.
To uncover the expectations and ratings criteria for mobile apps on smartphones and tablets, we recently conducted a Mobile App Review Survey* of over 500 American mobile app users, aged 18 and older. The survey found that fully 96% of American mobile app users say there are frustrations that would lead them to give an app a bad review, including:
- Freezes – 76%
- Crashes – 71%
- Slow responsiveness – 59%
- Heavy battery usage – 55%
- Too many ads – 53%
Nearly every respondent (98%) stressed that performance matters. When asked what types of apps performance matters most for, 74% said banking apps, followed by maps (63%), mobile payments (55%), mobile shopping (49%), games (44%) and social media (41%). When apps don’t perform as expected or advertised, 99% of respondents said they would take action:
- Delete the app immediately – 44%
- Delete the app if it freezes for longer than 30 seconds – 38%
- Tell my friends and colleagues how bad it is – 32%
- Complain about the app on Facebook and Twitter – 21%
And an unforgiving 18% admitted they would even delete an app immediately from their device if it froze for just 5 seconds. While nearly everyone says they would take action, 27% reported that they would keep the app a little longer if they paid for it.
Developers Take Note!
These survey findings underscore the importance for developers to closely monitor app performance, identify problems quickly and react immediately to resolve them. Apigee can now help developers achieve this with Apigee Mobile Analytics, a sophisticated mobile app performance and configuration tool that lets developers quickly detect, diagnose and fix problems with their apps running on mobile devices -- in real time.
With the introduction of Mobile Analytics, Apigee now delivers end-to-end visibility into API initiatives, from the API to developers to mobile apps.
For more information about Apigee Mobile Analytics, and to sign up and use the service for free, see http://apigee.com/about/mobile-analytics.
* Survey conducted online by uSamp in October 2012