Customers are using mobile devices more often for an ever-growing list of tasks, be it searching for information, looking up directions, or buying products. In the digital economy, it’s getting much harder to understand customer behavior, know what they want, and delight them at the right time and on the right device. The solution to tracking and understanding customers across channels lies in APIs.
A cause of concern when establishing partner and open APIs often lies in the notion of exposing corporate data to an ecosystem of developers outside the enterprise. But the risks that crop up from not building a digital products portfolio are significant.
In the early 1960s, chaos theory pioneer Edward Lorenz famously asked, “Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?” Lorenz theorized that small initial differences in an atmospheric system could result in large and unexpected future impacts.
Similar “butterfly effects” can surface in the increasingly interconnected and complex universe of enterprise partnerships and supply-chain and cross-product relationships.
Digital transformation has become a competitive necessity for every global enterprise. And we at Apigee are continually privileged and humbled to be asked by business and technical leaders for our point of view, benchmark data, and insights in order to help them lead their companies through digital transformation. We take this with the utmost seriousness and with profound enthusiasm for the opportunities the rise of mobile computing, the advent of the app economy, and the emergence of the Internet of Things present to companies in every sector. In collaboration with author and researcher Haydn Shaughnessy, we've expanded our research to uncover the patterns for successful digital transformation at large companies.
You can tell a lot about a company’s strategic direction by whom it is looking to hire. Career listings can also speak to market trends and the trajectory of an industry. For companies seeking a chief digital officer, here's a sample job listing that outlines the skills and talents necessary to unify an enterprise under a common digital strategy, driven by customers, partners, and employees who demand a compelling, mobile, digital experience.
Thanksgiving 2013 is a week away and leading retailers are working overtime and preparing for battle on Black Friday and Cyber Monday (the biggest shopping days of the year in the USA). Today’s savvy shoppers are carrying their favorite retail stores in their pockets, doing more and more business on mobile devices, are making buying decisions that are increasingly informed through social networks.
If you own a digital transformation or mobility program for retail, this ebook will give you the ammunition you need to meet the challenge of the digital world head-on, answer questions about apps, data, and APIs, and create your own roadmap.
When a company is ready to move beyond tweaking SEO and quickly filling the need for a mobile app, it’s time to take a more strategic approach to the digital opportunity, one that involves the use of apps, APIs, and data. There are ways to do this that mitigate risk, avoid common mistakes, and help ensure success for an enterprise along its digital journey.