When a company is ready to move beyond tweaking SEO and quickly filling the need for a mobile app, it’s time to take a more strategic approach to the digital opportunity, one that involves the use of apps, APIs, and data. There are ways to do this that mitigate risk, avoid common mistakes, and help ensure success for an enterprise along its digital journey.
The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners. Wherever your business is on the digital path, our new eBook, "Digital Transformation: Getting in Shape for the Digital World," outlines strategies you can follow and real steps you can take to prepare for the future.
As mobile technology and data analytics completely reshape the business landscape, building digital business DNA is imperative for the survival in today’s app economy. Many companies are seeking out chief digital officers (CDOs) to lead this digital transformation.
With all the emphasis these days that’s placed on combing through the piles of potentially invaluable data that resides within an enterprise, it’s possible for a business to lose sight of the need to turn the discoveries generated by data analysis into valuable actions. Sure, insights and observations that arise from data analysis are interesting and compelling, but they really aren’t worth much unless they can be converted into some kind of business value, whether it’s, say, fine tuning the experience of customers who are considering abandoning your product or service, or modeling an abuse detection system to block traffic from malicious users.
It's a wrap for I ♥ APIs 2013. Huge thanks to each and every one of the over 800 attendees who attended and helped make I ♥ APIs, Apigee’s first user and industry conference, a resounding success this week! Under clear blue skies and with amazing views of the Golden Gate, Alcatraz and Angel Island out of every window, we got to see how every industry is touched by digital. A panel of great CDOs kicked it all off in inspiring fashion on Tuesday describing how every business is a digital business and how Chief Digital Officers (whether they have CDO as title on their business card or not) are leading enterprise innovation and transforming physical value networks with digital value networks . . .
I ♥ APIs, Apigee’s first user and industry conference, kicks off next week in San Francisco. Among the countless reasons to attend is an opportunity to see the digital world come to life in our unique, hands on "Internet of Things" exhibit.
In this customer-driven world, more and more businesses rely on data to derive deep insights about the behavior and experience of end users with a business’ products. Yet end-user logs, while interesting, often lack a 360-degree view of the “context” in which users consume a business’ products and services. The ability to analyze these logs in the relevant context is key to getting the maximum business value from big data analysis.