Analytics play a crucial role in ensuring the success of API programs. But analytics to glean insights and improve an API product don't happen by accident. Are you designing for analytics? I joined Brian Pagano & Kumar Srivastava of Apigee recently for a discussion of designing for analytics. The video is here as well as an excerpt and sneak preview of an article I'm finishing. The full story will be available on accenture.com in the coming weeks.
Mobile apps are today's vehicle for e-commerce. Apps are powered by APIs. The app store rating is *everything* when it comes to how well your app does in the market.
In this recent webcast, Ole Lensmar from SmartBear and Alan Ho of Apigee discussed ways to avoid the dreaded 1-star rating; how to ensure APIs don't compromise your app's performance and how can you take corrective action before your app earns a poor reputation.
Our June 2013 update for the Apigee API Platform delivers a number of new features and improvements for the Analytics Services that are key to unlocking the potential of the data in your digital ecosystem.
Check out this short video for a summary of the changes including additional email notifications, error detail from target server, numerous enhancements to reports, and more.
The mobile and apps economy means that the interaction between businesses and their customers and partners happens in an ever broader context, meaning that the amount of data that enterprises gather is exploding. It is important to think about signals when thinking about the value that is hidden in your enterprises data. Signals point towards insights.
Cheezburger is the largest social humor destination on the Internet: it's all your funny in one place. Their visitors create and remix memes, share their favorite funny pictures and use Cheezburger's platform to make their own humor sites. Cheezburger is serious about making the world a happier place and counts a passionate fan base of 24 million people.
We spoke to Rick Simpkinson, technical product manager at Cheezburger, Inc. Rick talked about the evolution of their API program from XML to JSON and their commitment to standards such as OAuth2.
What can we expect in the API world in 2013? Let's explore some of the top themes and trends that we see developing during the next 12 months including (1) APIs become brand drivers - Powerful brands like Nike, Coca-Cola, and FedEx have already extended their brand experience to their APIs . . . (2) Enterprises who embraced APIs break away in their industries . . . (3) BI loses ground to Big Data . . .
By 2013, most major companies with a mature web presence have had a couple of iterations of their mobile apps out in the marketplace. As with any new and maturing channel (web, social, etc.), customers begin to look less for new features - and more for features optimized for their daily lives. Many companies that implemented their mobile app in 2012 or earlier simply ported the most compelling experiences from their website to mobile devices. The next logical phase of a mobile strategy is to build and improve user experience ...