We at Apigee obviously believe in the power of APIs. But APIs are not just for our customers and users to build out. APIs have to be central to our product—in other words, everything we put out as a product must have an API. Perhaps not so obviously, APIs also must be the way we run our company.
Customers are using mobile devices more often for an ever-growing list of tasks, be it searching for information, looking up directions, or buying products. In the digital economy, it’s getting much harder to understand customer behavior, know what they want, and delight them at the right time and on the right device. The solution to tracking and understanding customers across channels lies in APIs.
An Executive Order by the Obama Administration in May 2013 required that, going forward, data generated by the government be made available in open, machine-readable formats, while appropriately safeguarding privacy, confidentiality, and security. With this groundbreaking move, the Obama administration communicated a clear vision for a new digital government and it is embracing Web APIs as the way to make this a reality. Digital government will shift how government connects with, and provides services to, the American people.
Our June 2013 update for the Apigee API Platform delivers a number of new features and improvements for the Analytics Services that are key to unlocking the potential of the data in your digital ecosystem.
Check out this short video for a summary of the changes including additional email notifications, error detail from target server, numerous enhancements to reports, and more.
The mobile and apps economy means that the interaction between businesses and their customers and partners happens in an ever broader context, meaning that the amount of data that enterprises gather is exploding. It is important to think about signals when thinking about the value that is hidden in your enterprises data. Signals point towards insights.