Getty Images is one of the world’s leading global digital content marketplaces for licensing still imagery, video and music content. Getty Images is a critical intermediary between content providers and content consumers.
Sarah Phillips, director of program management at Getty Images, and Jack Grimm, director of application development, discussed Getty Images Connect and how since they introduced their API, they're seeing new revenue in markets they couldn't have touched before and better customer retention in markets where they were already the predominant player.
In this stop on the API Design Tour, the Dell API Team talked about the approach that Dell takes to designing and implementing their API. Check out the video and slides for the webcast.
Surendra Pamidi, enterprise architect for Cars.com Mobile, describes how Cars.com is relying on APIs to support multi-channel access, empower the developer community to deliver rich and engaging automotive-related experiences to their users, and provide new opportunities for business-to-business partnering and integration.
A trend is emerging in which businesses are deprecating ETL (Extract, Transform and Load) - based integrations and replacing them with APIs.
What are the drivers? Why are leading enterprises making this shift for their data?
There’s a fundamental shift in the qualitative nature of today’s data and an explosion of new sources.
Traditionally data was controlled within the enterprise – all of the data that an enterprise gathered were collected when partners and customers interacted with a small number of internal systems. However, in the new apps-based economy, in addition to the systems of record, there are new...
mBlox helps brands, agencies and developers engage customers on mobile devices anytime and nearly anywhere. Its network of 800 mobile operators around the world enables businesses to engage five billion consumers. mBlox makes it easy to use interactive text message campaigns, push notifications and geo-location in order to drive revenue, lifetime value and ROI.
Puneet Goel, mBlox senior product manager, explained to Apigee how APIs have played a critical role in enabling mBlox’s new online marketing channel for engaging a new market of customers and developers.
Infogroup Targeting Solutions is the leading provider of analytically driven consumer and business data and database marketing solutions for increasing sales and customer loyalty. While the company had been using SOAP-based APIs internally for many years, they recently introduced their first open API built as a RESTful Web service.
Brandi Johansen, director of product management at Infogroup, has been behind Infogroup's API project and their new developer portal. She articulates how and why Infogroup adopted a new API strategy.
Walgreens is the largest drugstore chain in the United States, operating more than 7,900 drugstores across the country. Each day, Walgreens provides nearly 6 million customers with convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. In July, 2012, Walgreens built on its tradition of technology innovation with the introduction of its first open API, QuickPrints.
We spoke to Joe Rago, senior product manager for Walgreens Mobile, about Walgreens' foray into open APIs with QuickPrints and their vision to "put an API around our stores."