We were lucky enough to have Tim McCauley, Walgreens’ senior director of mobile commerce, and Joe Rago, a senior product manager there, discuss the drugstore giant’s digital transformation and API strategy during our I ♥︎ APIs conference. We’ve just made the video presentation and the accompanying slides available.
A cause of concern when establishing partner and open APIs often lies in the notion of exposing corporate data to an ecosystem of developers outside the enterprise. But the risks that crop up from not building a digital products portfolio are significant.
Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and then quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Far beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. In this recent webcast, Joe Rago and Nicholas Eby of Walgreens along with Brian Mulloy of Apigee discussed Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
Developers are the kingpins of the app economy. Reaching them and driving developer adoption is critical to the success of your API strategy. If you are starting a developer program, this new ebook is for you. It discusses frameworks for designing and measuring a developer program, describes lessons learned from working with dozens of developer advocates and programs across industries, and more.
Every business is a digital business, and digital business ecosystems are powered by APIs. In our recent joint webcast with Accenture, Teresa Tung from Accenture and Brian Pagano of Apigee discussed the technology trends of 2013 with a focus on the API and app economy as well as insights from Accenture's latest Technology Vision. Review the video and slides here and download the Accenture Technology Vision 2013 report.