Digital transformation has become a competitive necessity for every global enterprise. And we at Apigee are continually privileged and humbled to be asked by business and technical leaders for our point of view, benchmark data, and insights in order to help them lead their companies through digital transformation. We take this with the utmost seriousness and with profound enthusiasm for the opportunities the rise of mobile computing, the advent of the app economy, and the emergence of the Internet of Things present to companies in every sector. In collaboration with author and researcher Haydn Shaughnessy, we've expanded our research to uncover the patterns for successful digital transformation at large companies.
As mobile technology and data analytics completely reshape the business landscape, building digital business DNA is imperative for the survival in today’s app economy. Many companies are seeking out chief digital officers (CDOs) to lead this digital transformation.
Choosing ROI criteria that drive smart decisions about digital investments is necessary to win in the app economy. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
The app economy is changing the basis of competition for every enterprise. One of our goals for the Apigee Institute is to equip business leaders with cross-industry empirical data. Our first survey of executive opinion—two hundred IT and Marketing leaders in companies with $500M or more in annual revenue, across more than three dozen industries - returns some fascinating results. 99% believe that software will touch nearly all social interactions or commercial transactions, with the potential to generate data of unprecedented scope in the next 5 years. In this post we share some context that helped us better understand what’s happening in the market.