There’s been some buzz about ‘social commerce’ this year, with a great WSJ article a couple weeks back: Retailers Embrace Social Commerce. However, there’s not really such a thing as ‘social commerce’. What these companies are doing is executing a ‘distributed commerce’ strategy.To really understand this profound shifft, it's worth watchign Sam Ramji's talk on evolving business models in his Web 2.0 Strategy presentation: Darwin’s Finches, 20th Century Business and APIs. A key point in this talk is how business is migrating from a direct to indirect model.
Sam Ramji gave this talk at GlueCon on delivering APIs globally. Considerations include:
- distribute locally
- serve elastically
- specialize universally
To see what Sam is talking about (and how Black Swans play into it) we've included the slides.
From the dawn of the web, we've been entangling presentation with content. Which is, overall, a big suck. Why? Well, on one hand, it's fine for people to consume. But it's really rude to computers. And computers, after all, are doing all the work to keep the Internet running.
If computers can't easily parse data, they can't do anything meaningful with it. However, once computers can easily disentangle the layers of data, watch out: innovation happens like crazy.
In a series of blog posts I'm going to talk about all the...
At PayPal's Innovate 2010 event yesterday, we launched our API Explorer for the PayPal Adaptive Payments APIs, including their new ones. Our own Sam Ramji gave a great demo on stage, but in case you couldn't be there, here's a quick overview of how to get started.
Today we've changed the name of our company - from Sonoa Systems to Apigee Corporation. Sonoa Systems' API infrastructure platform is now Apigee Enterprise and the Apigee tools platform you know will remain free.
This company was started with the vision that the web would be mostly driven by web services. And this would bring new opportunities and challenges - business and technical.
It's happening with APIs - driven by an explosion in mobile, social, and cloud. What started on the web has become part of enterprises. Companies of all size are opening APIs to reach customers beyond...
How to explore Facebook's new Places APIs in the Apigee Test Console:
Don't have a minute to watch the video? Start by viewing the checkins at the Cookie Jar.
Two weeks ago the Wall Street Journal ran the story ‘Sam's Club to Use Wi-Fi to Push TVs,’ highlighting internet-connected TVs which run popular social media or video applications. Last week WSJ highlighted how cable companies are getting their content on the iPad in response to excellent execution by Netflix and Hulu. This week, WSJ reports how businesses like law firm Sonnenschein Nath & Rosenthal, Bausch & Lomb, and Mercedes-Benz Financial are adopting the iPad as a business tool. APIs are all over the business press as early leaders emerge and competitive pressure to succeed in the...