Mobile analytics is about understanding your mobile customers. It seems that every day a new analytics vendor releases a “must have” analytics product for your app. Instead of trying or adopting every new product, I recommend mobile app publishers focus on a “mobile analytics maturity model” - a model that promotes building up your analytics capabilities along different axes.
This blog post describes the three levels of analytics in our maturity model, who in the organization needs to be involved, and which analytics vendors can help you get the metrics to enable better decision making for your apps to support your users.
Apigee has been moving aggressively to help our customers embrace the “apps-everywhere” world exploding around us. To that end, I am pleased to reveal that Apigee has acquired InstaOps, an Austin, Texas-based company that has developed technology for mobile app analytics. With this acquisition, we continue to extend our platform for building not just great APIs, but also for creating great mobile apps.