Not long ago you could count the number of 'developer marketing' programs on one hand. Now there are hundreds of programs as Web companies and enterprises open APIs. These companies know that developer adoption will make their API strategy succeed or fail.
But Developer Marketing is an oxymoron. Developers hate marketing.
You cannot drive adoption by 'marketing to developers.' Sure, you can send offers to your developers but your mileage may vary.
A better formula - understand what's important to developers and give them what they need to reach these goals. Developers want...
At Sonoa, we have an enterprise product which we turned into a service called Apigee. From the first, we needed to move beyond just being packaged as a VM and “deployable anywhere” to really living in the cloud.
This is what we’ve learned so far – some of which we anticipated and some of which we reacted to. Build, deploy, and manage...
Recently we were asked by a SaaS company exec "can't we just hire someone to come in here and build our API for us?"
Danger, Will Robinson. Just like any other product in your stable, your API needs to go through your product management practice. Successful APIs usually have a dedicated API product manager that creates the 'right product at the right time" by continually focusing helping the team stay on target by driving:
1. What is the vision for the API? How do you go from an idea to great product? ...
It's an old cliche, but it's been said that you can't move the needle if you can't *see* the needle. So frequently we're asked "what are good metrics to measure an API program?"
While individual metrics are important - it might be as much about the 'process around metrics.' Or..how metrics are evangelized and used to drive specific parts of the API product development pipeline. Specifically:
1. Get early buy-in on the 'top 3' - strong API product managers often focus in on 1-3 top level 'strategic' metrics...
Greg recently sat down with Ryan Bagnulo, Security Architect for ASPECT-i, to discuss a number of cloud security concerns and issues.
A lot has been happening with OAuth recently. Earlier this year a security hole was discovered in the protocol which exposed it to a potential “social engineering” attacks. However, the OAuth community is working on a revision to the spec that will eliminate this particular hole.
Last week we wrote a bit on OAuth as an option for API security. But today I wanted to bring up a related OAuth issue - how do you securely manage all those keys?
With traditional username / password authentication, good security practices require you don't just have a big...
Earlier this week, Greg speculated that Twitter might have benefited from digging deeper into API metrics and usage patterns, so we thought it would be a good time to put him on the spot with a tech talk he recorded on API visibility a couple weeks ago.