With shrinking budgets, changing consumer expectations in a hyper-connected age, as well as constant pressure to extract maximum business value from big data and deliver strong return on investments, the Central Marketing Officer (CMO) is fast becoming the catalyst to help the enterprise’s data science evolve to be business science.
Data science in isolation, without business value in sight, can reveal very interesting patterns, trends and observations. However, the best data science is purposeless unless the data science and the data scientist can recommend actions for the business owner with the express purpose of creating value . . .
Portability, usability, and quality converge to define how well the processing power of the Big Data platform can be harnessed.
When talking about Big Data, most people talk about numbers: speed of processing and how many terabytes and petabytes the platform can handle. But deriving deep insights with the potential to change business growth trajectories relies not just on quantities, processing power and speed, but also three key ilities: portability, usability and quality of the data.
What can we expect in the API world in 2013? Let's explore some of the top themes and trends that we see developing during the next 12 months including (1) APIs become brand drivers - Powerful brands like Nike, Coca-Cola, and FedEx have already extended their brand experience to their APIs . . . (2) Enterprises who embraced APIs break away in their industries . . . (3) BI loses ground to Big Data . . .