In this customer-driven world, more and more businesses rely on data to derive deep insights about the behavior and experience of end users with a business’ products. Yet end-user logs, while interesting, often lack a 360-degree view of the “context” in which users consume a business’ products and services. The ability to analyze these logs in the relevant context is key to getting the maximum business value from big data analysis.
A couple weeks ago Eventbrite launched an iPad payment card reader for event merchants to sell tickets and merchandise on-site. However, as Austin Carr from FastCompany reported in this excellent article, Eventbrite built the system in-house instead of partnering with the obvious choice, Square. Why? "Square does not have an open API," Mendelsohn says.
There’s been some buzz about ‘social commerce’ this year, with a great WSJ article a couple weeks back: Retailers Embrace Social Commerce. However, there’s not really such a thing as ‘social commerce’. What these companies are doing is executing a ‘distributed commerce’ strategy.To really understand this profound shifft, it's worth watchign Sam Ramji's talk on evolving business models in his Web 2.0 Strategy presentation: Darwin’s Finches, 20th Century Business and APIs. A key point in this talk is how business is migrating from a direct to indirect model.
My favorite Superbowl ad was for Vizio HDTV - it was great to see about a dozen leading Web APIs showcased right up there with Beyonce.
Yesterday Michael Zimablist posted on the New York Times Bits blog about how the NYT’s content must now support a growing range of devices like the Vizio, from web-connected printers to mobile apps to the new iPad.
And the Wall Street Journal's Martin Peers asks if the iPad’s e-book store is the new model for the television industry, citing how Netflix is streaming to over...
Great to see an API showcased as the heart of an industry leader's core business strategy - and called out as such in the top business newspaper.
Paypal is executing an indirect strategy by opening their core services via APIs in order to have their payment capabilities more easily consumed in other applications and services.
Ten years ago, you could read articles like this about companies launching their websites to execute a *direct* business strategy… selling...