Thanks to all who participated in last week's Why APIs Webinar in which Brian explored why APIs are important to your organization, which strategy is right for you (Internal, Partners, Customers or Open API), as well as how to map your API strategy to your objectives and target channels. The video (~30 min.) and slides are below. Thanks @landlessness.
Even with the success of APIs like Twitter, Amazon and Facebook, it can still be a struggle to articulate the value of opening an API to execs and other business folks whose support is needed. (Maybe this is why so many APIs are launched as skunkworks projects.) But we can start by identifying the business model. Common ones with open APIs are:
APIs as a marketing channel
Kipp Bodnar argues than any CMO should consider an API to extend brand awareness and consumers’ perception by letting developers write applications to distribute your content. And this might be at...