Elastic Path, a Vancouver, B.C.-based ecommerce solutions company, provides over 200 enterprises around the globe with API-centric ecommerce technology and best practices. We spoke with Elastic Path chief technology officer Sal Visca at I ♥ APIs 2013 to discuss how APIs have enabled his company to manage the customer experience and “push innovation to the edge."
There are still companies out there that create software that assumes a “perimeter” where the software can be installed, or requires a company “agent” to be installed on all mobile devices.
These kinds of companies need to rethink their strategies. Today's mobile-first digital world has driven huge changes in how enterprises connect with their customers and has changed the nature of the software we build.
Apigee's “2013 Digital Impact Survey” of 1,000 smartphone-owners in the U.S. explored how apps are changing day-to-day behaviors and how consumers expect technological changes on the horizon to affect them. The survey findings indicate that mobile apps have changed and continue to change our everyday lives—from the time we wake up (literally), to our relationships, our well-being, how we shop, how we connect with friends, how we bank, take photos, . . .
With shrinking budgets, changing consumer expectations in a hyper-connected age, as well as constant pressure to extract maximum business value from big data and deliver strong return on investments, the Central Marketing Officer (CMO) is fast becoming the catalyst to help the enterprise’s data science evolve to be business science.
Data science in isolation, without business value in sight, can reveal very interesting patterns, trends and observations. However, the best data science is purposeless unless the data science and the data scientist can recommend actions for the business owner with the express purpose of creating value . . .
Our June 2013 update for the Apigee API Platform delivers a number of new features and improvements for the Analytics Services that are key to unlocking the potential of the data in your digital ecosystem.
Check out this short video for a summary of the changes including additional email notifications, error detail from target server, numerous enhancements to reports, and more.
The app revolution has turned consumer expectations upside down in all areas of our lives, including in the cars we drive. Our connected cars are already filled with computing power and experiences influenced by consumer electronics. Forward-looking car makers have the pedal to the metal on further innovation. The video and slides for our recent webcast about the programmable car of the future are here.
When building an analytics system, three big areas need to be considered: how to capture, process, and visualize data. We’ve built our Mobile Analytics solution from the ground up with the requirements of data capture, processing, and visualization in mind. In this blog post, we examine each in the context of mobile analytics, including how they drive the requirements and influence the design of a mobile analytics solution.