With shrinking budgets, changing consumer expectations in a hyper-connected age, as well as constant pressure to extract maximum business value from big data and deliver strong return on investments, the Central Marketing Officer (CMO) is fast becoming the catalyst to help the enterprise’s data science evolve to be business science.
Data science in isolation, without business value in sight, can reveal very interesting patterns, trends and observations. However, the best data science is purposeless unless the data science and the data scientist can recommend actions for the business owner with the express purpose of creating value . . .