The digital economy is driving a sea change in the traditional ways that enterprises interact with partners and customers. In this webcast, Dan Tortorici and Michael Leppitsch talked about how to move beyond tactics like tweaking SEO and hacking a mobile app and design a digital strategy for successful digital transformation.
Choosing ROI criteria that drive smart decisions about digital investments is necessary to win in the app economy. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
This week we launched Monetization Services, a complete end-to-end solution for companies seeking to monetize their APIs and other digital assets. Monetization Services is the latest edition to the Apigee Enterprise platform and is designed to make it easy for companies to maximize monetization and to manage the developer and partner relationships the owners of APIs (the digital assets) have with the developers who are using those APIs. Check out this short video for a summary of how Monetization Services enables you to deploy flexible business models to bill and charge for API Products.
Every business is a digital business, and digital business ecosystems are powered by APIs. In our recent joint webcast with Accenture, Teresa Tung from Accenture and Brian Pagano of Apigee discussed the technology trends of 2013 with a focus on the API and app economy as well as insights from Accenture's latest Technology Vision. Review the video and slides here and download the Accenture Technology Vision 2013 report.