When targeting developers with your digital strategy, a once-size-fits-all approach is seldom successful. In this webcast, Apigee's Sam Ramji and Michael Rasalan of Evans Data Corp. discuss why understanding the size and makeup of the developer community is critical to your adoption strategy.
When a company is ready to move beyond tweaking SEO and quickly filling the need for a mobile app, it’s time to take a more strategic approach to the digital opportunity, one that involves the use of apps, APIs, and data. There are ways to do this that mitigate risk, avoid common mistakes, and help ensure success for an enterprise along its digital journey.
The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners. Wherever your business is on the digital path, our new eBook, "Digital Transformation: Getting in Shape for the Digital World," outlines strategies you can follow and real steps you can take to prepare for the future.
Choosing ROI criteria that drive smart decisions about digital investments is necessary to win in the app economy. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
Analytics play a crucial role in ensuring the success of API programs. But analytics to glean insights and improve an API product don't happen by accident. Are you designing for analytics? I joined Brian Pagano & Kumar Srivastava of Apigee recently for a discussion of designing for analytics. The video is here as well as an excerpt and sneak preview of an article I'm finishing. The full story will be available on accenture.com in the coming weeks.
Our recent report “Three ROI Criteria to Drive Digital Success” explains that executives are more confident in decision-making about digital investments when a company uses these criteria: efficiency goals, such as time to market or re-use of assets, customer satisfaction or brand reinforcement, and financial measures—specifically, real options valuation (ROV). So what's behind this pattern in the data? What are the strategic implications for digital transformations right now at every company? Increased digitization, risk of inaction, fast fail & maximum reuse . . .
The app economy is changing the basis of competition for every enterprise. One of our goals for the Apigee Institute is to equip business leaders with cross-industry empirical data. Our first survey of executive opinion—two hundred IT and Marketing leaders in companies with $500M or more in annual revenue, across more than three dozen industries - returns some fascinating results. 99% believe that software will touch nearly all social interactions or commercial transactions, with the potential to generate data of unprecedented scope in the next 5 years. In this post we share some context that helped us better understand what’s happening in the market.