One key point is that an API can be driven by a relatively small team.
Yet an API has a disproportionate impact on the business, and this impact scales with low marginal costs.
This can be an especially effective strategy for retailers that might live in world of thin margins, limited resources, and the constant pressure of the peak holiday...
What do APIs have in comon with Darwin's observations on evolution, the 20th century garment district, and the Kobayashi Maru?
Great to see an API showcased as the heart of an industry leader's core business strategy - and called out as such in the top business newspaper.
Paypal is executing an indirect strategy by opening their core services via APIs in order to have their payment capabilities more easily consumed in other applications and services.
Ten years ago, you could read articles like this about companies launching their websites to execute a *direct* business strategy… selling...