At Apigee, we see companies old and new achieve digital success, and the transformational nature of that success fulfills the promise of technology-enabled innovation. The ability to adapt and change to drive business is uniquely demonstrated by companies that have been doing it for a long time. Join us for a new webcast series to unearth the strategies of these long-standing companies.
Award-winning digital advertising agency R/GA has done some pioneering work to help its clients add a digital layer to their businesses. We were lucky enough to have a conversation with Nick Katsivelos, R/GA's vice president and director of technology and strategy, during our I ♥ APIs 2013 conference.
Successful digital transformation enables an enterprise to drive revenue, increase customer satisfaction, and win competitive advantage through new digital channels and experiences. To get there, chief digital officers must be able to juggle priorities and manage investments, starting deep within an enterprise’s processes and tools and extending out to the cutting edge of consumer experience. In this webcast, Bryan Kirschner and Kumar Srivastava discussed these six key KPIs and how to assemble them into a highly effective dashboard.
We sat down with Mike Redding, senior managing director at Accenture Technology Labs, during I ♥ APIs 2013 to discuss how and why businesses should “platformize,” and take other important steps toward digital transformation. Becoming a platform entails “thinking about how you get others to create on your behalf,” Redding says.
“For us, digital transformation is a necessity, just given the way our business has changed,” says AT&T's Abhi Ingle.
It’s a succinct way of describing the challenges and the opportunities facing the telecommunications industry. During I ♥ APIs 2013, we were lucky enough to have a conversation about this with Ingle, who also discusses how APIs are a critical part of how this giant company “speeds things up.”
After countless visits with customers, clear patterns emerge in how API programs and digital transformations take shape. One clear motif we’ve seen: almost all customers use the results and learnings from their initial projects in a program to inform their API roadmaps.
We were lucky enough to have Tim McCauley, Walgreens’ senior director of mobile commerce, and Joe Rago, a senior product manager there, discuss the drugstore giant’s digital transformation and API strategy during our I ♥︎ APIs conference. We’ve just made the video presentation and the accompanying slides available.