When a company is ready to move beyond tweaking SEO and quickly filling the need for a mobile app, it’s time to take a more strategic approach to the digital opportunity, one that involves the use of apps, APIs, and data. There are ways to do this that mitigate risk, avoid common mistakes, and help ensure success for an enterprise along its digital journey.
The focal point of computing power is shifting from the server room to the mobile device. This presents businesses with the opportunity—and the imperative—to develop new experiences that are specifically crafted for tablets or smartphones. We call it digital transformation: the evolution businesses go through to add a digital dimension to the experiences of their customers, employees, and partners. Wherever your business is on the digital path, our new eBook, "Digital Transformation: Getting in Shape for the Digital World," outlines strategies you can follow and real steps you can take to prepare for the future.
As mobile technology and data analytics completely reshape the business landscape, building digital business DNA is imperative for the survival in today’s app economy. Many companies are seeking out chief digital officers (CDOs) to lead this digital transformation.
It's a wrap for I ♥ APIs 2013. Huge thanks to each and every one of the over 800 attendees who attended and helped make I ♥ APIs, Apigee’s first user and industry conference, a resounding success this week! Under clear blue skies and with amazing views of the Golden Gate, Alcatraz and Angel Island out of every window, we got to see how every industry is touched by digital. A panel of great CDOs kicked it all off in inspiring fashion on Tuesday describing how every business is a digital business and how Chief Digital Officers (whether they have CDO as title on their business card or not) are leading enterprise innovation and transforming physical value networks with digital value networks . . .
Just 2 weeks to go! Grab a front-row seat at I ♥ APIs, Apigee’s first user and industry conference as our amazing line-up of business and technology experts offers an in-depth look at our digital future.
Here's the line-up for November 4-6 at historic Fort Mason on San Francisco's waterfront. See you there!
An Executive Order by the Obama Administration in May 2013 required that, going forward, data generated by the government be made available in open, machine-readable formats, while appropriately safeguarding privacy, confidentiality, and security. With this groundbreaking move, the Obama administration communicated a clear vision for a new digital government and it is embracing Web APIs as the way to make this a reality. Digital government will shift how government connects with, and provides services to, the American people.
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue. In this recent webcast, Anita Paul and Bryan Kirschner discuss the opportunities for value creation presented by APIs and data. They shared monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.