The new technologies employed by e-tailers are starting to have very real impact on anyone who buys anything at all. It’s worth understanding in some detail, and it’s particularly important to have a sense of the scope of and the important role that a variety of data plays in creating the kinds of experiences that retail customers have grown to expect.
Elastic Path, a Vancouver, B.C.-based ecommerce solutions company, provides over 200 enterprises around the globe with API-centric ecommerce technology and best practices. We spoke with Elastic Path chief technology officer Sal Visca at I ♥ APIs 2013 to discuss how APIs have enabled his company to manage the customer experience and “push innovation to the edge."
Thanksgiving 2013 is a week away and leading retailers are working overtime and preparing for battle on Black Friday and Cyber Monday (the biggest shopping days of the year in the USA). Today’s savvy shoppers are carrying their favorite retail stores in their pockets, doing more and more business on mobile devices, are making buying decisions that are increasingly informed through social networks.
If you own a digital transformation or mobility program for retail, this ebook will give you the ammunition you need to meet the challenge of the digital world head-on, answer questions about apps, data, and APIs, and create your own roadmap.
Sundays in the fall are fantastic. Why? The NFL and APIs are making it fun to watch football games with enhanced information for all my fantasy football players. I can sit in front of the TV with my iPad and follow all the scoring and updates. Some day soon my TV will have apps that access the precious player statistic APIs.
This got me thinking about how APIs will change the way we live, utilize our assets (like TVs) and measure success. In the...