There has been a 400% increase in Store Locator API use in 2013. We used Apigee Insights to collect and process API traffic data, examine API traffic patterns, and generate trends and industry-wide insights for all Store Locator traffic that we see and found that store locators are one of the most commonly used APIs in modern apps. So what does a business with a store locator app do with this information? They know that it’s largely the speed of responding to customer requests that attracts customers and builds loyalty, so a forward-thinking business asks - How responsive is my app?
Analytics play a crucial role in ensuring the success of API programs. But analytics to glean insights and improve an API product don't happen by accident. Are you designing for analytics? I joined Brian Pagano & Kumar Srivastava of Apigee recently for a discussion of designing for analytics. The video is here as well as an excerpt and sneak preview of an article I'm finishing. The full story will be available on accenture.com in the coming weeks.
The mobile and apps economy means that the interaction between businesses and their customers and partners happens in an ever broader context, meaning that the amount of data that enterprises gather is exploding. It is important to think about signals when thinking about the value that is hidden in your enterprises data. Signals point towards insights.
A trend is emerging in which businesses are deprecating ETL (Extract, Transform and Load) - based integrations and replacing them with APIs.
What are the drivers? Why are leading enterprises making this shift for their data?
There’s a fundamental shift in the qualitative nature of today’s data and an explosion of new sources.
Traditionally data was controlled within the enterprise – all of the data that an enterprise gathered were collected when partners and customers interacted with a small number of internal systems. However, in the new apps-based economy, in addition to the systems of record, there are new...
The amount of data collected by companies in all sectors and markets has grown exponentially in the past decade. Businesses increasingly interact with customers through social and business networks, through apps (and APIs) and therefore businesses collecting data from new and diverse locations outside the walls of their enterprises and systems-of-record.
The following is a perspective on 5 ways in which data is changing how we do business...
Thanks to all who participated in last week's Webcast, OData & Impact on API Design. The video and slides for the session are below. Thanks to @gbrail and @jhingran and our moderator @brianpagano. We'd love to continue the discussion on the api-craft forum. (To those who were on the live webcast - our sincere apologies for the audio & technical difficulties.)
In previous posts on this topic of Big Broad Data, we looked at some of the reasons for and implications of enterprises shifting their focus from the “bigness” and technology hype of “Big Data” to breadth and diversity, signal extraction, analytics and deep insights.
The future is around the easy consumption, the flow and interaction of data, which drives a revolution in the world of Data APIs. The structure of the Data APIs becomes increasingly important.