Walgreens, the largest drugstore chain in the United States, has created a great video to educate developers about what they might gain from building apps on the company’s QuickPrints open API. QuickPrints lets mobile users print photos directly from their devices and pick them up in Walgreens stores.
Once you build your API, will developers come?
We've picked up some good stuff from our customers on this topic, many of which we've posted as developer adoption best practices on this blog.
So today we've rolled these in a new whitepaper with our friends at Evolved Media - Developers Hate Marketing: Attracting Developers to your API.
Topics include some thoughts on:
- what do developers expect?
- do's and don'ts in launching your API
- patterns in successful developer programs
You can find it here, we'd love to hear what you think....
Not long ago you could count the number of 'developer marketing' programs on one hand. Now there are hundreds of programs as Web companies and enterprises open APIs. These companies know that developer adoption will make their API strategy succeed or fail.
But Developer Marketing is an oxymoron. Developers hate marketing.
You cannot drive adoption by 'marketing to developers.' Sure, you can send offers to your developers but your mileage may vary.
A better formula - understand what's important to developers and give them what they need to reach these goals. Developers want...
Even with the success of APIs like Twitter, Amazon and Facebook, it can still be a struggle to articulate the value of opening an API to execs and other business folks whose support is needed. (Maybe this is why so many APIs are launched as skunkworks projects.) But we can start by identifying the business model. Common ones with open APIs are:
APIs as a marketing channel
Kipp Bodnar argues than any CMO should consider an API to extend brand awareness and consumers’ perception by letting developers write applications to distribute your content. And this might be at...