“Think like the customer” is good advice to any retailer. I was struck by the ways this guidance from Accenture on adapting to a multichannel world played out in what U.K. supermarket chain Morrisons has to say about what they call their “fit for the future” strategy.
The first thing that most people think when they hear “multichannel” or “omnichannel” retailing is brick-and-mortar retailers adding ecommerce capabilities. And for good reason: empirically it has become clear that consumers who interact with a brand in more than one way become better customers. But as the Morrisons story illustrates, “thinking like the customer” in order to build a strategy for digital transformation that strengthens a company’s overall competitive position is richer and more interesting than simply imitating what others have done.
With a virtual gold-rush in mobile app development, the race is on to create powerful apps but also the most compelling user experiences. Designing for a touch interface and a small profile is a unique proposition and lessons learned from web or desktop app development will go only so far.
In this recent webcast, Jeremy Anticouni of Ignite Mobile Studio and Nima Vadiee from Apigee discussed simple, yet often overlooked, design principles that all mobile app developers should consider and adhere to.
So you extend your data and services as APIs to power features like social, personalization, analytics, more. But it's not just about having an API! In this recent webcast, Ed Anuff and Marsh Gardner discussed the latest thinking around building mobile apps against APIs. They covered how it's different for app developers and for API developers, how to craft APIs that are intuitive and optimized for building cutting-edge mobile apps, and much more.
In July, I had the opportunity to present at the Austin Java User Group monthly meeting about the design and architectural evolution of Apigee Mobile App Performance Monitoring service. Attendees were enterprise Java and Java EE developers so I focused mostly on how different Java and Java EE technologies such as JAX-RS, Drools, JPA, Hibernate, Seam, JSF and Richfaces can be integrated with some cloud services to build a distributed and highly available SaaS. Thanks Austin JUG for the opportunity and a great discussion.
Surfline/ Wavetrak, Inc. specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide. Surfline recently launched a robust photo-viewing app that highlights professional surf photographers and local surf breaks. The app we've built on Apigee allows Surfline users to follow photographers and view photo categories for favorite surf breaks.
Mobile apps have changed the way users consume content, conduct commerce, and connect with your company – and with each other. But how do you effectively measure your user satisfaction and app quality? How does your iOS app compare with your Android app or your Windows Phone app? Is your current version getting better reviews than previous versions? We asked the team at Applause about the product they've developed for app analytics.
In June, we offered a 100% brand new version of our mobile app training for Objective-C (Native) development with XCode & Cocoa Touch. Check out the video recording, slides and code from the live session here. If you’re a developer and have always wanted to dive into native (non-HTML5) mobile apps but didn’t know where to start, this webcast has everything you need to get started - the Objective-C syntax and its quirks, iOS UI Design patterns, an API backend to store & retrieve your mobile app data . . .