We’ve looked at internal, partner, and customer API initiatives. This time we’ll look at the Open API initiative, probably the most familiar of strategies given the success of companies like Twitter, Foursquare, Facebook . . . A lot of companies are inclined to start with an Open API using Twitter, Foursquare, or Facebook as the archetype. We generally recommend against this approach.
Thanks to all who participated in last week's Why APIs Webinar in which Brian explored why APIs are important to your organization, which strategy is right for you (Internal, Partners, Customers or Open API), as well as how to map your API strategy to your objectives and target channels. The video (~30 min.) and slides are below. Thanks @landlessness.
One of the most important questions that enterprises ask us has changed from "Why APIs?" to "I know I need an API; where do I start?" Start where you have the most amount of pain - where the business drivers are. If your pain point is in meeting demand for mobile and social apps, then start there - with an internal API strategy.