API programs have become commonplace at nearly all big retailers who offer multi-channel experiences to their customers through mobile apps, in-store kiosks, the Web, and personalized in-store services, among other things. Analyzing the anatomy of a typical retail API program uncovers some interesting patterns.
Can you or partners quickly prototype a new app or script that uses Cloud APIs? What if they already have code for a different Cloud provider’s APIs? Companies want to expose cloud service with security, control and visibility, but also find the need to expose existing cloud service using alternative API flavors.
In this video Jeff Smith describes Apigee's API Platform, how it's used to expose cloud services, making consumable APIs that appeal to customers and partners and make it easy for them to migrate to a company's cloud service.