Apps update all the time as developers fix bugs and add features. Every so often, an app's feature growth will require a new permission. Users might be asked for new personal information, like a request for permission to “read calendar events plus confidential information.” Requests like these can cause heartburn among users.
A cause of concern when establishing partner and open APIs often lies in the notion of exposing corporate data to an ecosystem of developers outside the enterprise. But the risks that crop up from not building a digital products portfolio are significant.
As enterprises adjust to the new reality of business having moved beyond their core and legacy systems of record - to millions of mobile devices and social networks at the edge of the enterprise, to new distribution channels in the shape of apps which are often built by third party or partner developers - the question of end user privacy becomes increasingly important. As the app economy matures, it’s participants will have to quickly move from self governance to establishing standards or even regulation to address end-user privacy expectations.