Previously, we talked about the evolution of push notifications, including how to use Apigee to deliver them in five simple steps. Now, we’d like to specifically discuss Apigee’s role within the push messaging infrastructure.
In our previous post, we discussed the evolution of electronic communications that spanned email, text, and push notifications. Now, let’s see how push notifications work from a technical standpoint and uncover the five simple steps to creating them.
Push notifications have become one of the central design patterns for mobile apps. What does it mean from a technical and business viewpoint? Let's explore by first looking at the 1998 movie You've Got Mail!
Keeping your users engaged is one of the toughest challenges of the app economy. Email has become a very ineffective way of reaching users (only 12% of emails are opened, according to recent study by Mogreet), and social media channels are not too far behind (with only 15% of Facebook updates read). In this webcast, Tim Anglade and Matt Dobson show how Push Notifications can help you connect with the right people, help avoid missed engagement opportunities, and establish deeper relationships, whether your users are just looking to buy something, or looking for a new app to love.
We’re happy to announce a limited-time contest where everybody is a winner. The rules are simple: you have to send at least one push notification to a device of your choice with Apigee Push before June 30 11:59pm Pacific time. You can integrate an existing app, a new app, an empty app, a sample app, etc. — anything’s good! — and your app can be either a native iOS app, a native Android app or an HTML5/PhoneGap app. You could win 10M pushes a month for free for the next 12 months (that's on top of the free quota of 10M/month): that’s almost a quarter billion free pushes for your apps this year — and savings of over $18,000/month compared to other providers. A short "how to" video will get you started quickly
A recent study suggests that push notifications, delivered directly to a mobile device, are perhaps the best way to capture and engage users, a trend that hasn’t flown under the radar of mobile app developers. We'd like to show you how easily you can send Push Notifications by using a sample app (iOS, Android, or PhoneGap) with our App Services push notification API.
According to a study by Mogreet, 88% of emails are never opened, 84% of Facebook news feed stories are never seen, and 71% of tweets are ignored. But get this - the study revealed that 98% of SMS & MMS messages are opened.
The finding suggests that notifications delivered directly to a mobile device are most effective, making push notifications perhaps the best way to capture and engage users.
This trend certainly hasn’t flown under the mobile app developer’s radar. For instance, mobile apps like Gilt use mobile notifications to inform customers of flash sales. Calendar apps use...