Our recent report “Three ROI Criteria to Drive Digital Success” explains that executives are more confident in decision-making about digital investments when a company uses these criteria: efficiency goals, such as time to market or re-use of assets, customer satisfaction or brand reinforcement, and financial measures—specifically, real options valuation (ROV). So what's behind this pattern in the data? What are the strategic implications for digital transformations right now at every company? Increased digitization, risk of inaction, fast fail & maximum reuse . . .
by Bryan Kirschner, Apigee Institute Jul 22, 2013