There has been a 400% increase in Store Locator API use in 2013. We used Apigee Insights to collect and process API traffic data, examine API traffic patterns, and generate trends and industry-wide insights for all Store Locator traffic that we see and found that store locators are one of the most commonly used APIs in modern apps. So what does a business with a store locator app do with this information? They know that it’s largely the speed of responding to customer requests that attracts customers and builds loyalty, so a forward-thinking business asks - How responsive is my app?
So I'm on my magical patio again consuming a cold beer and thinking about retail customers and the systems that serve them.
I've been asked too many times in my career to replace legacy systems with bright shinny new retail systems. Now, I'm a bit of a nostalgic guy. My first rule of technology is "embrace the legacy". Good thing because not only has that saved millions of dollars for the companies I've worked for, it's also made them millions of dollars.
You see, I've found that the fastest path to innovation is through understanding the past; the...