Choosing ROI criteria that drive smart decisions about digital investments is necessary to win in the app economy. But according to an Apigee Institute survey of IT and Marketing executives, there is a wide gap between what corporate leaders believe are the best ROI metrics and what are actually used in most enterprises today. In this webcast, Bryan Kirschner and Sam Ramji took a deep dive into patterns and practices for digital ROI that drive more confident decision making and stronger results.
Our recent report “Three ROI Criteria to Drive Digital Success” explains that executives are more confident in decision-making about digital investments when a company uses these criteria: efficiency goals, such as time to market or re-use of assets, customer satisfaction or brand reinforcement, and financial measures—specifically, real options valuation (ROV). So what's behind this pattern in the data? What are the strategic implications for digital transformations right now at every company? Increased digitization, risk of inaction, fast fail & maximum reuse . . .
The app economy is changing the basis of competition for every enterprise. One of our goals for the Apigee Institute is to equip business leaders with cross-industry empirical data. Our first survey of executive opinion—two hundred IT and Marketing leaders in companies with $500M or more in annual revenue, across more than three dozen industries - returns some fascinating results. 99% believe that software will touch nearly all social interactions or commercial transactions, with the potential to generate data of unprecedented scope in the next 5 years. In this post we share some context that helped us better understand what’s happening in the market.