Creating a lasting relationship with developers is about making a connection and then nurturing it. They don’t want tee shirts (most of them have plenty of cool ones already). Broadly, they want access to a great product (your API); a business model that rewards them; a community in which to collaborate and help each other; and an overall great experience.
When targeting developers with your digital strategy, a once-size-fits-all approach is seldom successful. In this webcast, Apigee's Sam Ramji and Michael Rasalan of Evans Data Corp. discuss why understanding the size and makeup of the developer community is critical to your adoption strategy.
Developers are the kingpins of the app economy. Reaching them and driving developer adoption is critical to the success of your API strategy. If you are starting a developer program, this new ebook is for you. It discusses frameworks for designing and measuring a developer program, describes lessons learned from working with dozens of developer advocates and programs across industries, and more.
Thanks to all who attended the API Product Management: Driving Success through the Value Chain Webinar.
Video and slides are here. Thanks to @jenmazzon, @sramji and a big thanks to our special guest host, Michael Hart @michaelhart. As always, we'd love more of your thoughts, insights, or questions on the api-craft forum.
Recently we were asked by a SaaS company exec "can't we just hire someone to come in here and build our API for us?"
Danger, Will Robinson. Just like any other product in your stable, your API needs to go through your product management practice. Successful APIs usually have a dedicated API product manager that creates the 'right product at the right time" by continually focusing helping the team stay on target by driving:
1. What is the vision for the API? How do you go from an idea to great product? ...