Previously, we talked about the evolution of push notifications, including how to use Apigee to deliver them in five simple steps. Now, we’d like to specifically discuss Apigee’s role within the push messaging infrastructure.
In our previous post, we discussed the evolution of electronic communications that spanned email, text, and push notifications. Now, let’s see how push notifications work from a technical standpoint and uncover the five simple steps to creating them.
Push notifications have become one of the central design patterns for mobile apps. What does it mean from a technical and business viewpoint? Let's explore by first looking at the 1998 movie You've Got Mail!
A recent study suggests that push notifications, delivered directly to a mobile device, are perhaps the best way to capture and engage users, a trend that hasn’t flown under the radar of mobile app developers. We'd like to show you how easily you can send Push Notifications by using a sample app (iOS, Android, or PhoneGap) with our App Services push notification API.
According to a study by Mogreet, 88% of emails are never opened, 84% of Facebook news feed stories are never seen, and 71% of tweets are ignored. But get this - the study revealed that 98% of SMS & MMS messages are opened.
The finding suggests that notifications delivered directly to a mobile device are most effective, making push notifications perhaps the best way to capture and engage users.
This trend certainly hasn’t flown under the mobile app developer’s radar. For instance, mobile apps like Gilt use mobile notifications to inform customers of flash sales. Calendar apps use...